Privacy Policy

Effective Date: July 2026

At RDFYNE LLC ("Redefyne Studio," "we," "our," or "us"), protecting your privacy is important to us. This Privacy Policy explains how we collect, use, maintain, and safeguard your personal information when you visit our website, create an account, purchase memberships, reserve classes, attend events, or otherwise interact with our services.

By using our website or services, you acknowledge that you have read and understand this Privacy Policy.

Updates to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time to reflect changes in our business practices, legal obligations, or technology. Any updates will become effective once posted on this page.

If material changes affect how we use your personal information, we will provide notice through our website, email, or other appropriate communication methods where required by law. Your continued use of our website or services after updates are posted constitutes acceptance of the revised Privacy Policy.

Scope of This Policy

This Privacy Policy applies to all information collected by Redefyne Studio through:

• Our website
• Online reservations and scheduling platforms
• Membership registrations
• Purchases
• Contact forms
• Email communications
• Events and workshops
• Social media interactions
• Other digital or in-person services operated by Redefyne Studio

This Policy does not apply to third-party websites, booking software, payment processors, or external services that we do not own or control. We encourage you to review the privacy policies of those providers before sharing personal information.

Information We Collect

Depending on how you interact with Redefyne Studio, we may collect the following information.

Personal Information You Provide

Information you voluntarily submit may include:

• Full name
• Email address
• Phone number
• Mailing address
• Emergency contact information
• Date of birth (when required)
• Payment and billing information
• Membership details
• Reservation history
• Liability waiver acknowledgments
• Health information you voluntarily disclose relating to participation in classes
• Communications you send us through email, forms, or customer support

Providing certain information may be necessary in order to book classes, purchase memberships, or participate in studio activities.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Website usage data
• Referral sources
• Cookies and similar tracking technologies

This information helps us improve website performance, security, and user experience.

Non-Personal Information

We may also collect anonymous statistical or demographic information that cannot reasonably identify you, such as general geographic location, website activity, and aggregated visitor trends.

Why We Collect Your Information

We collect personal information for legitimate business purposes, including to:

• Process class reservations and memberships
• Provide Pilates classes, events, and wellness services
• Process payments
• Verify participation eligibility
• Respond to customer inquiries
• Improve our website and services
• Personalize your experience
• Maintain studio safety and operations
• Send reservation confirmations and important service announcements
• Provide marketing communications when you have chosen to receive them
• Conduct surveys or request feedback
• Comply with legal obligations

Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide requested services
• Maintain business records
• Comply with legal, tax, accounting, and regulatory obligations
• Resolve disputes
• Enforce agreements
• Protect our legal rights

Once information is no longer required, it will be securely deleted or anonymized where appropriate.

How We Use Your Information

Your information may be used to:

• Operate and manage Redefyne Studio
• Process reservations and purchases
• Communicate regarding memberships or appointments
• Improve customer experience
• Maintain website functionality
• Analyze business performance
• Provide customer support
• Send newsletters or promotional communications (only when permitted by law)

Redefyne Studio does not sell, rent, or lease your personal information to third parties.

Third-Party Services

To operate our business efficiently, we may use trusted third-party providers such as:

• Payment processors
• Reservation and booking platforms
• Email marketing providers
• Website hosting services
• Analytics providers
• Customer relationship management (CRM) software

These providers only receive the information reasonably necessary to perform services on our behalf and are expected to maintain appropriate privacy and security standards.

Certain third-party services (such as Instagram, Facebook, Google, or similar platforms) may independently collect information through cookies or embedded features. Their use of your information is governed by their own privacy policies.

Disclosure of Information

We may disclose personal information only when necessary to:

• Deliver services you have requested
• Complete transactions
• Comply with applicable laws, regulations, subpoenas, or court orders
• Protect the safety, rights, or property of Redefyne Studio
• Prevent fraud or unauthorized activity
• Enforce our Terms & Conditions
• Work with accountants, attorneys, insurers, auditors, or professional advisors who are bound by confidentiality obligations

We may also share aggregated, anonymous data that cannot identify any individual.

Non-Marketing Communications

Even if you opt out of marketing communications, we may still contact you regarding:

• Class cancellations
• Schedule changes
• Membership updates
• Billing issues
• Safety notifications
• Studio closures
• Policy updates
• Security matters
• Other important service-related communications

Children's Privacy

Redefyne Studio's website and services are not intended for children under the age of 16 without parental or legal guardian consent.

We do not knowingly collect personal information from children under 16. If we become aware that information has been collected without appropriate consent, we will promptly delete it where required by law.

Marketing Preferences

You may unsubscribe from promotional emails at any time by:

• Clicking the unsubscribe link contained in marketing emails, or
• Contacting us directly.

Please note that opting out of marketing emails does not prevent us from sending important transactional or service-related communications.

Text Messaging (SMS)

If you provide your mobile number and opt in, Redefyne Studio (RDFYNE LLC) may send you text messages about class reservations and reminders, schedule changes, and studio updates — and, where you have separately consented, promotions and offers. Consent to receive text messages is not a condition of any purchase.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP to any message you receive from us, or by texting STOP to (714) 487-4564. For assistance, reply HELP or email info@redefynestudio.com. Full messaging terms are in our Terms & Conditions.

We retain mobile numbers and records of consent only as long as necessary to operate the messaging program and to document your consent and any opt-out request, as required by applicable law.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

• Improve website performance
• Remember user preferences
• Analyze website traffic
• Enhance user experience
• Support security functions
• Measure and improve our advertising, including the Meta (Facebook) Pixel

You may disable cookies through your browser settings, although doing so may affect certain website functionality.

External Links

Our website may contain links to third-party websites. Redefyne Studio is not responsible for the privacy practices, content, or policies of external websites.

We encourage you to review the privacy policies of any third-party sites before providing personal information.

International Visitors

Redefyne Studio operates primarily within the United States.

If you access our website from outside the United States, you understand that your information may be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.

Data Security

We take reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, misuse, alteration, or destruction.

Security measures may include:

• SSL encryption
• Secure payment processing
• Password-protected systems
• Restricted employee access
• Secure data storage
• Regular security monitoring

While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

Your Privacy Rights

Depending on your state or country of residence, you may have rights regarding your personal information, including the ability to:

• Request access to your data
• Correct inaccurate information
• Request deletion of personal information
• Withdraw consent where applicable
• Object to certain processing activities

To exercise these rights, please contact us using the information below.

Acceptance of This Policy

By accessing or using the Redefyne Studio website or services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

If you do not agree with this Policy, please discontinue use of our website and services.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have certain privacy rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), subject to applicable legal limitations.

Depending on your circumstances, these rights may include:

Right to Know

You may request information regarding:

• The categories of personal information we collect.
• The sources from which personal information is collected.
• The business or commercial purposes for collecting personal information.
• The categories of third parties with whom we share personal information.
• The specific pieces of personal information we maintain about you.

Right to Correct

You may request that we correct inaccurate personal information that we maintain about you, subject to verification and applicable legal requirements.

Right to Delete

You may request that we delete personal information we have collected about you, subject to certain legal exceptions, including information we are required to retain for legal, tax, accounting, fraud prevention, safety, or contractual purposes.

Right to Opt Out of Sale or Sharing

Redefyne Studio does not sell your personal information for monetary compensation.

We do use advertising and analytics technologies on our website — including the Meta (Facebook) Pixel — that may be considered "sharing" of personal information for cross-context behavioral advertising under California law. We use these tools to measure how our advertising performs and to show relevant ads to people who have visited our website.

Your Privacy Choices — Do Not Sell or Share My Personal Information

You may opt out of this sharing at any time by any of the following:

• Emailing info@redefynestudio.com with the subject line "Do Not Sell or Share My Personal Information"
• Enabling the Global Privacy Control (GPC) signal in your browser, which we honor as a valid opt-out request
• Adjusting your ad preferences directly in your Facebook or Instagram account settings
• Blocking or deleting cookies through your browser settings

Opting out will not affect your ability to book classes or use our website.

Right to Limit Use of Sensitive Personal Information

If we collect sensitive personal information, we use it only for purposes reasonably necessary to provide our services, operate our business, comply with legal obligations, or for other purposes permitted by applicable law.

We do not use or disclose sensitive personal information for purposes requiring a consumer's right to limit such use under the CPRA.

Right to Non-Discrimination

Redefyne Studio will not discriminate against you for exercising any privacy rights provided under California law. Exercising your rights will not result in denial of services, different pricing, reduced quality of services, or other discriminatory treatment, except where permitted by law.

Exercising Your California Privacy Rights

California residents who wish to exercise their privacy rights may submit a request by contacting us using the information provided below.

To help protect your privacy, we may request information necessary to verify your identity before processing your request.

We will respond to verified requests within the timeframes required by applicable California law.

Categories of Personal Information We Collect

Depending on your interactions with Redefyne Studio, we may collect the following categories of personal information:

• Identifiers (such as name, email address, phone number, mailing address, or IP address)
• Payment and transaction information
• Internet or electronic activity (such as website usage, browser information, cookies, and device identifiers)
• Commercial information (including memberships, reservations, purchases, and class history)
• Communications between you and Redefyne Studio
• Emergency contact information
• Health or wellness information voluntarily provided by you for participation in classes or events
• Other information you voluntarily submit through forms, surveys, or customer support inquiries

We collect this information solely for legitimate business purposes, including operating our studio, processing reservations and payments, improving customer experience, ensuring participant safety, communicating with members, and complying with legal obligations.

Contact Us

If you have any questions regarding this Privacy Policy or our privacy practices, please contact:

Redefyne Studio
RDFYNE LLC
Email: info@redefynestudio.com
Phone: (714) 487-4564
Address: 11770 Warner Avenue, Suite 126, Fountain Valley, CA 92708